The branding and advertising assets for the North Florida longboard surf competition, Summer Slam Log Jam, embrace a laid-back, fun-first attitude, capturing the spirit of the local surf community. Designed to reflect the easygoing nature of longboarding, the visuals lean into playful, retro-inspired aesthetics with sun-faded blues, hand-drawn wave graphics, and vintage surf motifs. The event is billed as more of a free surf jam than a hardcore competition. The log people on the wave add a quirky, lighthearted twist—playing on the nickname for longboards and the unique personalities who ride them. Posters, social media graphics, and merch all carry this same fun, inclusive vibe, inviting surfers of all styles and skill levels to come hang, ride, and celebrate the joy of logging without the pressure.