This logo was created for a woman owned surf school that offers lessons for all ages, with a special focus on kids and females. The owner’s mission to make everyone feel safe, seen, and confident while out in the water inspired a friendly and welcoming aesthetic. The design features playful, cartoon style imagery with fully hand lettered text to reflect the school’s warm and approachable spirit. Along with the main logo, several sub logos were developed to offer variety for advertising and merchandise, ensuring a cohesive yet flexible brand identity.