This logo and branding kit was created for a new bakery and coffee shop that opened up in New Smyrna Beach, Florida, specializing in homemade sourdough treats and fresh-baked goods. The owner wanted the branding to feel grungy yet welcoming, with a warm, nostalgic fall-inspired aesthetic. I developed a collection of custom illustrations, a repeating pattern, stickers, and other supporting graphics to create a cohesive visual identity that captures the cozy, handmade character of the shop. The owner also brought the brand to life in the physical space by painting the logo as a mural on the main wall, extending the identity beyond the printed materials and into the shop itself.