Femme Fit

The logo for this all-women’s dance workout group is inspired by the yin and yang, reflecting the bond between two best friends, polar opposites, who co-founded the group. It features two elegant female figures in mirrored, back-to-back poses, symbolizing balance, duality, and strength in contrast. Their graceful stances celebrate the beauty of the female form, inviting women to move with confidence, connect, and feel empowered. The color palette is inspired by the coastal town where the studio is located, evoking the sun, sea, and energy of the shoreline. Together, the design serves as an open invitation for women to dance, express themselves, and embrace their power in a space rooted in community and movement.