This tire and rim shop specializes in truing, balancing, and rotating—keeping wheels rolling smooth and straight with precision and care.

As the graphic designer, I created a brand identity that reflects the hands-on, old-school quality of a classic mechanic shop, but with a fun, modern twist. The logo features a bold black, white, and orange color palette for strong visual impact and easy recognition, while a playful cartoon mechanic character adds personality and approachability to the brand. To showcase the brand cohesively, I also developed mockups including business cards and notepads, bringing the vintage garage vibe to life across all touchpoints with a fresh and energetic feel.